— We Fix That
Managing multiple influencers across campaigns can be overwhelming
Tracking 100+ influencers’ approvals, posts, and payments
Chasing influencers who don’t respond on time
Avoiding mistakes that cost time and money
Coordinating multiple teams and clients
ViaCRM automates 80% of this work — reminders, communications, approvals, and reporting — so your team can finally focus on the creative work that matters.
Centralized influencer database with detailed profiles and historical data.
AI agents and shared WhatsApp inbox handle reminders, approvals, and updates 24/7.
Keep all campaigns organised, track posts, and let AI review drafts for errors, compliance, and basic quality checks.
Real-time analytics on engagement, cost per view, and influencer performance; integrated payment system for hassle-free payouts.
Built By Agencies, For Agencies
Trusted by agencies managing thousands of influencers
Unlike other software, ViaCRM was created to solve the real pain points our team faced managing influencer campaigns
Multi-campaign, multi-influencer workflows perfected over 10 years
Advanced data analytics to help agencies and influencers optimize pricing
AI-powered automation so your team never misses a beat
Five specialized AI agents that handle messages, reminders, and campaign updates automatically.
Communicate with influencers directly via WhatsApp; your team and AI can respond seamlessly.
Instant insights: average engagement, cost per view, influencer pricing trends.
Automatically reviews drafts for spelling, profanity, political sensitivity, and more — so your team can focus on creativity.
Pay influencers directly via the platform and integrate with all major social media platforms for near real-time data.
ViaCRM was built because we needed it ourselves.
Previously, we managed influencer campaigns entirely on spreadsheets — files were lost, data became messy, and tracking payments or responsibilities was hard when team members left.
Communication with influencers via personal WhatsApp numbers meant disputes often had no proper record once someone moved on.
Client collaboration was equally challenging with no timestamps, unclear approvals, and time-consuming management.
ViaCRM solves these issues step by step, giving our team clarity, accountability, and peace of mind across every campaign.
Yuhwen
Co-founder of SushiVid
ViaCRM is the result of over 10 years of iteration, not our first attempt.
At SushiVid, we rebuilt the platform multiple times as our campaigns scaled and needs evolved, managing over RM20 million worth of influencer campaigns.
It provides transparency: clients can see campaign data filtered by month, post, or campaign, and influencers can track earnings and build their professional profiles.
We felt it was too valuable to keep to ourselves. A transparent and efficient platform improves agencies’ work, treats influencers fairly, and builds brands’ confidence — benefiting the entire industry.
Armand
Co-founder of SushiVid
No existing platform met our needs, so we built ViaCRM tailored for the local market.
Other platforms were too expensive or didn’t match how influencer marketing works in Malaysia.
ViaCRM allows us to comfortably manage thousands of influencers monthly without worrying about cost or scale.
Most tools rely on email updates, but Gen Z influencers don’t check emails regularly. ViaCRM leverages WhatsApp communication at scale, meeting influencers where they already are.
Jacky
Co-founder of SushiVid
